如何使用长尾关键词提高SEO

使用长尾关键字进行搜索引擎优化

Updated August 2018

There’s a lot of talk on the web about long tail keywords and their importance for good SEO practices. But, unless you know how to use long tail keywords properly and how to find them, they won’t be of much use to you.

What are long tail keywords? As the name suggests, these keywords are usually longer than a regular keyword. They’re also much more specific than the terms people generally search for. A general keyword would be “winter coat,” but a long tail keyword will look more like “best winter coats for extreme cold mens” or “best mens winter coats for extreme cold”.

Learning how to identify long tail keywords is simple. General keywords are usually two to three-word phrases which are much more competitive to rank for, while long tail keywords might have four or more words with more adjectives. Long tail keywords are more descriptive and targeted, which make them much more likely to convert as well.

Need to Find A Great Niche? Learn How Don Uses Long Tail Pro to Find Amazing Low Competition Keywords

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General keywords usually have a much higher search volume but are much more competitive to rank for. The average KC here is “51”, which may be too hard to rank for a non-established site. With Long Tail Pro, you can target keywords within the “sweet spot” of 30 or below, which are easier for newer and non established sites to rank for.

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Long tail keywords are more descriptive and usually have a low search volume, but convert better with visitors and are less competitive.

Now, let’s look at how to use long tail keywords to strengthen your SEO game.

查找低竞争性长尾关键字

在使用任何长尾关键字之前,您需要知道 如何找到它们以及您应该查找什么. 对于初学者来说,这个过程可能很棘手。找到合适的关键字最重要的部分是搜索竞争性较低的关键字。毕竟,长尾关键字的好处是,它们比被过度使用的一般、较短的关键字更具体。

使用长尾关键词可以增加你对内容排名的机会,但你必须找到其他网站没有太多针对性的内容。想象一下,有人试图搜索“儿童读物”

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请注意,搜索量很大,但KC很高,这意味着该关键字具有很强的竞争力。

由于搜索,将有成千上万的竞争对手。这是因为它是如此普遍,许多以儿童读者为目标的网站将在搜索引擎结果中列出。这个搜索者很可能会浏览搜索结果,并确定他们需要更具体的内容才能获得所需的内容。

因此,他们可能会缩小搜索范围,以找到自己需要的东西。“儿童短小读物”或“儿童短小读物”。然后,对“儿童短篇小说”进行更具体的搜索,以获得所需的结果。由于对“儿童读物”这一短语的竞争程度较低,因此后一个术语的排名要比“儿童读物”容易得多。

儿童短小读物关键字

使用长尾专业关键词软件,我们可以找到低竞争性的长尾关键词,获得可观的搜索量。

LongTailPro可以帮助您确定关键字的竞争力,这样您就可以了解如何找到竞争对手通常不瞄准或不知道如何瞄准的长尾关键字。关键字竞争力(KC)得分考虑了页面权限(PA)、页面标题、域中的关键字以及其他可能影响您想要定位的关键字竞争力的重要因素。

The KC score that LongTailPro gives can provide you with insight into how difficult it may be for you to rank on Google’s first page for that keyword. Low competition keywords give you an edge over your competition for two main reasons:

  1. Your competitors aren’t likely targeting that keyword, which gives you a better chance to rank for these long tail keywords.
  2. You can target a more specific audience interested in your content because your long tail keywords are more specific than broad.

An additional benefit of working with LongTailPro to find your keywords is the tool will give you suggestions for low competition keywords that have your intended search volume. So if you have a keyword idea, LongTailPro can offer hundreds of variations of that keyword as well as new keywords, so you know the best keywords to target.

If you don’t have the LongTailPro tool, this can still be achieved through analyzing search results in Google, but it takes a lot longer to do and you won’t know exactly how competitive the keyword is that you are targeting.

Learn What Your Audience Wants with Long Tail Keywords

You can use all the long tail keywords you want, but if you don’t know what your audience wants to see more of, then learning how to use long tail keywords in your content won’t be of much help. So, let’s dig into this important step a bit.

A business-to-business marketing report put together by the Content Marketing Institute and MarketingProfs showed that 44% of B2B marketers aren’t sure how to determine the success of their marketing efforts, and 49% find it difficult to produce engaging content. Unfortunately, these are two of the most important factors in the success of your website and ones that you need to learn to have the edge over your competitors.

你的观众希望阅读能吸引他们并在某种程度上帮助他们的内容。否则,他们会读一些不重要、容易忘记的东西。你的工作就是让他们参与进来,让他们感兴趣,让他们点击你的链接来阅读你要说的内容,同时吸引新的读者阅读你的内容。

做这件事的第一步是了解你的观众更想要什么。他们在寻找什么信息?你能提供哪些他们甚至不知道自己需要的信息?这就是你需要提供的。

在这里,您可以方便地了解如何搜索行业中的热门话题。您可以通过花一些时间在社交媒体上研究竞争对手来找到这些信息。哪些Facebook帖子得到了大量的反应、评论和分享?哪些推文被重新推送或最受欢迎?行业竞争对手谈论最多的话题是你想要瞄准的话题。

也有一些在线工具可以帮你解决这个问题。 相扑 可以帮助您从您所在行业的其他网站上查找热门文章。 谷歌趋势 还可以显示人们在谷歌上搜索最多的内容。

LongTailPro也可以让你走上正确的道路。使用与您所在行业相关的seed关键字。如果是园艺,输入“园艺小贴士”之类的内容要查找用来代替此种子关键字的长尾关键字,您可以根据字数对结果进行排序,在顶部显示最长的关键字。

一般来说,更具体的关键字更适合作为目标,因为它们让你知道读者的 搜索意图. 这意味着您确切地知道读者在寻找什么类型的内容。像“园艺小贴士”这样的通用关键词并不会让你知道读者想要什么类型的小贴士,而是一个更具体的术语,比如“容器蔬菜园艺”。

Optimize Your Articles with Long Tail Keywords

The process of using long tail keywords starts with learning how to find those with low competition and those that will pull in the perfect audience for you. But, then you have the task of learning what to do with the keywords you find so that they target that audience effectively. This step is where proper article optimization comes in.

A 2016 study by Clickstream and Backlinko showed that the more words a blog post had, the higher rank it would have in Google. Pages with closer to 2,000 words of content tend to rank higher than those with lower amounts, and the average #1 result is 1890 words. It’s no secret that long-form content is overruling short-term content on the web. Why? Simply, most people looking for information want in-depth information to help their problem, so long as it’s organized in a way that’s easily scannable and readable.

The length of your content isn’t the only piece of the puzzle, though. It’s more important than ever to have content that plays by the following rules:

  • Contains at least one image
  • Has optimized images with alt tags and relevant titles and descriptions
  • Loads fast
  • Covers the topic in-depth, offering plenty of new and helpful information
  • Has a keyword density of 1% or less
  • Links to 3 to 5 high-authority, relevant sources
  • Has internal links to relevant content

Following these steps can help you rank your content. But, you also need to use your long tail keywords properly within your content so that you have a better chance to rank.

First, be sure to use your main keyword in your SEO title, preferably toward the beginning, in your introductory paragraph and in at least one heading within your content. Then, you can sprinkle your secondary keywords throughout your content. It’s also a good idea to use one of your keywords in your meta description.

您的优化内容可以向搜索引擎显示您的真实意图,并可以向您的受众显示您根据他们的搜索内容为他们提供了最佳信息。让你的内容与你的长尾关键词高度相关,并打包有用的信息,让你的访问者留在那里。

把它们放在一起

在为站点开发内容时,长尾关键字非常有用,因为它们比一般关键字更容易排序。此外,它们还有一个额外的好处,那就是帮助您更好地迎合读者的需求。你应该在你的内容中使用长尾关键词,以表明你的内容与你的读者相关,从而使你的内容在搜索引擎中更容易排名。如果你真的想用一种系统的方式进行研究,请免费试用LongTailPro工具7天。